services & methods
consumer tests
We are a leading market research and product research company based in Stuttgart, Germany. Our aim is to support you in making business decisions based on valid results and relevant insights. Our consumer tests help you by showing you the needs, desires and frustrations of your target group.
How do consumer tests at the ipi institutes work?
we combine objective measurements & subjective consumer feedback
Would you like to know if your product will be accepted by your target group? How does it compare with competitors? And is it ready for market launch? We find the answers to your questions. To achieve this, we combine the objective technical measurements of your product with subjective feedback from your target group. While some consumer tests take place in our testing studio, others are carried out by consumers at home or online.
How do we test your product?
technical measurements for objective testing
Using our technical measurement methods, we can carry out objective testing of selected product groups for their fitness for use. In the case of a shaver or epilator, for example, we take measurements on the skin (TEWL, Mexameter readings and hair lengths/number of hairs). Alternatively, we can test the efficiency of a dental care product using plaque samples.
And best of all, we also offer tailor-made test designs to meet your needs. We work with you to develop concepts for consumer tests that put your products and services through their paces. This enables you to make important business decisions on a solid basis and continuously improve your products and services.
Who can respond to your question?
the right target group
We have our own consumer panel consisting of approximately 7,000 households in the Stuttgart metropolitan area, in addition to a Germany-wide partner network for field services and an international institute network. Backed by these resources, we are well-positioned to find exactly the right target group for your question. Our test subject pool consists of many different types of reliable people who we have been working with for several years. Recruiting outside our own consumer panel also enables us to recruit people from challenging target groups and to work to specific requirements (e.g. Sinus-Milieus).
It’s very important for us to understand the needs of our clients and that our test subjects feel comfortable. We believe that this is the only way to obtain valid and relevant results that satisfy your requirements.
Matthias Stauer
Head of Market & Consumer Research
What can the ipi institutes test?
overview of consumer tests
- Product tests
- Shelf Tests
- Concept tests
- Paired comparisons
- Studio tests and home use tests (regional, national and international)
- Claim tests/benchmark tests/prototype tests
- Fit for use tests
- Point of sale interviews (POS)
- Online interviews (CAWI)
- Focus groups/ workshops (online and offline)
- Individual/ in-depth interviews
- Expert evaluations
- Eye-tracking (with partner)/ heatmaps
- Smart product tests
- Sensory perception: tasting tests
- Sensoy perception: sniff tests
- ipi spotlight (upcoming)
Modern equipment & professional resources
the ipi consumer test studio
Where consumer tests are not conducted in the homes of members of the target group, we carry them out in our ipi consumer testing studio. With the help of our ultra-modern facilities and professional tools, we are fully equipped to handle your requests efficiently and using the correct methods. These facilities include refrigerator and freezer capacity, a fully equipped test kitchen, six identical washing machines, online survey workstations, audio and video technology as well as a modern focus group unit with a comfortable client lounge.
benefit from ipi expertise
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Matthias Stauer
Head of Market and Consumer Research
Request a customised proposal for a consumer test now and we will help you successfully bring your product to market – decide right!