Product research
made in Stuttgart, Germany
Our passion – testing products
Unique: laboratory tests, expert assessments and consumer tests – all under one roof.
‘Unscripted Reality’
The home use xplorer
Look over the shoulder of your target group as they use your products lif(v)e…
…and understand what actually happens in everyday life! 0 % artificial = 100 % real!
High speed product testing
The Spotlight
Get answers to your most urgent questions from consumers or lab experts within a few days!
Over 50 years of experience
OUR PRODUCT TEST LABORATORY
Our product research includes extensive usability and functionality tests in our in-house test laboratories.
Market research in Stuttgart
Our Consumer Test Studio
Benefit from the flexible equipment of our test studio. We help you bring your products to market!
the ipi commitment
the dual testing approach
The ipi institutes bring together a product test laboratory and a market research institute equipped with its own consumer test studio. For our clients, the dual testing approach ensures a holistic assessment of their products that in turn creates the certainty you need to make big purchasing decisions, true to the ipi motto of “decide right!”
The ideal premises for your product test
our premises
Our offices, laboratories and testing facilities are centrally located in Stuttgart and are easily accessible. We have designed and equipped these facilities ourselves to meet your requirements as well as our own standards.
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Weitere InformationenProduct test laboratory
From the application kitchen to the climate chambers, our laboratories are equipped with a wide range of equipment to suit your needs. They are ideal for the wide variety of tests that we carry out on a daily basis and yet sufficiently flexible to be adapted specifically to your individual requirements.
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Weitere InformationenConsumer test studio
Our test studio has test rooms with flexible facilities (including mobile washbasins), a large group discussion unit with the latest HD streaming technology and a spacious test kitchen for application tests.
Discover our comprehensive offering
Outline of our services & methods
Fit For Use Test
Let us examine whether your product is market-ready. Avoid complaints and poor ratings online and in comparison tests.
Technical measurements
In our product testing laboratory we can measure almost any physical variable – in everything from simple technical measurements to accredited industry-standard tests.
Tailor-made test designs
Benefit from well-founded, industry-specific and innovative study concepts developed by ipi. All tailored to your questions!
Expert Evaluations
You receive relevant, reliable, valid and object test assessments thanks to our many years of expertise in the relevant thematic areas.
Product Application tests
In application tests, our laboratory experts or your direct target group test and evaluate the application of your product.
Claim Tests
Create your advertising claims based on a valid claim study with results that are legally sound.
Consumer tests
Consumer tests will support you in optimising your product. We offer both qualitative and quantitative market research.
Analysis & interpretation
We don’t just leave you to handle the raw data on your own after a study has been carried out. We process the data, explain it, and use it to develop recommended actions for you to take.
Field Services
We recruit test subjects, conduct interviews and group discussions, and carry out the tests in our testing studios, online or at home.
Product testing for every thematic area
Products & thematic area
Food Preparation
We bake, roast, steam, deep-fry, simmer, grill and cook, and also put all the appliances used in preparing ingredients through their paces.
coffee machines
There is hardly a coffee machine on the market in Germany that has not been thoroughly tested in our ipi product testing laboratory!
Food storage
We conduct accredited industry-standard tests on refrigerators and freezers in special testing chambers under controlled conditions.
Smart Products
Experts and test subjects test your smart products for connectivity, function, handling, data protection and security.
refrigeration & air conditioning
We perform non-standard tests on air conditioners and other products, such as ventilators in our climate-controlled chambers.
leisure & Outdoors
Camping, cycling and much more. We test your leisure and outdoor products using existing tests or procedures tailored to your specific requirements.
Personal Care
From hair care to hair removal and from dental hygiene to sanitary paper – we offer product testing in the laboratory and with relevant target groups.
cordless Products
We also test products without plugs, mostly for the kitchen, bathroom and recreation. Examples include pans and water carbonators.
services
Are you developing a new service and would like initial feedback from your target group? We can support you in deciding which steps to take next.
Who we are
we are your competent and dynamic partner in innovative product market research
It is the passion, competence and creativity of each and every employee that makes ipi so successful in its ability to offer you the right test design for (just about) any question, and with a test rig if required.
We are ipi! A colourful mix of market and social researchers, physics laboratory technicians, nutritionists and much more. We offer unique laboratory testing, consumer testing and consumer surveys all under one roof. We have positioned ourselves with a remarkable range of capabilities, and offer full-service product and market research for products in a broad range of categories. From household and kitchen appliances to home technology, chemist and personal care products – with us you can test anything!
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Product testers
Product research driven by passion – honest, satisfied and close by
That is what our clients say
The quality of the services is top. Execution without problems, good and quickly available reports that can be immediately understood! Good accessibility of ipi colleagues.
Very good quality and in-depth knowledge of testing standards related to hair dryers. High competence & quality in conducting functional tests carried out with actual respondents.
Very friendly, very committed and reliable! Reachable even in stressful situations and always solution-oriented.
ipi provides high quality services in every respect.
Highly professional way of working as expected. Most importantly, we are pleased with the easy and quick contact with the person in charge, allowing open questions to be clarified immediately.
The ipi institutes have many long-standing clients, ranging from global corporations to local suppliers and from consumer organisations to the media. The following is just a small selection taken from the 50 or so regular clients.
jobs
Whether as a permanent employee, apprentice, trainee or part-time, the ipi institutes are always on the lookout for people who are eager to research new products and actively contribute to their design.
Become a Product tester
Become a product tester at the ipi institutes now. We are looking for consumers just like you to test the latest products! Tell the manufacturers what you think before the products are launched on the market.
ipi is a member of the leading industry associations and holder of recognised certificates
Certificates & memberships
The ipi Institute is accredited by DaakS [German national accreditation body] for certain industry standards and testing procedures. We are also members of various committees and associations. This is how we maintain standards and are always up to date.
