IPI INSTITUTE FÜR PRODUKT-MARKT-FORSCHUNG
At the ipi institutes we have been testing products for over 50 years, not just through believing in what we do but also through working in collaboration with you. We analyse, measure, compare, use and evaluate your products. Why? Because testing products is what we live for, and we always want to find the best possible solution for you.
years of testing experience
TECHNICAL, OBJECTIVE & SUBJECTIVE
HOLISTIC PRODUCT TESTS
We perform technical testing in our own laboratories, which involves objective testing by our experts and subjective application testing with consumers. That way you can benefit from our USP: the dual testing approach. This approach provides you with a holistic picture of your product and/or a neutral, comparative overview of your products on the market. This will always be geared to your questions and all under one roof.
The IPI INSTITUTE Team
DECADES OF EXPERIENCE & INNOVATIVE IDEAS
Our team of experts combines decades of experience with young, innovative and creative ideas that are in tune with and sometimes even ahead of the times. “It’s all in the mix”, and not just in terms of age, gender and profession but also in methods and testing approaches. We start with qualitative studies on understanding, needs and acceptance as early as the ideas generation and conception phase. It only ends once a comparative product test or benchmark market test has been carried out to ascertain how the product stands up in the market environment.
We have a wide range of clients, including well-known manufacturers, start-ups, distributors, retailers and consumer organisations. Our clients are found in development, marketing or editorial departments.Guido Lorch
Deputy Director & CoSTUMER RELATIONS
INNOVATIVE PRODUCT MARKET RESEARCH
You can count on the ipi institutes to be a competent and dynamic partner in innovative product market research. Our focus remains on your test product and the questions you want answered. We come up with the best possible test design by drawing on experience and methods that are resilient, valid and up to date. We conduct studies tailored individually and adapted to your questions, and ultimately provide meaningful results that take a comprehensive look at your product and truly help you on your journey.
Our vision is to optimise product research and market research for the future together with you!
DEVELOPING TOMORROW’S METHODS TODAY
We are continuously working to position ourselves for the years to come and to make the right decisions for our future – always remaining true to our motto: decide right!
We have also been using Hoshin Kanri since 2020 to help us out with that. Hoshin Kanri is a strategy for orienting ourselves with clarity and focus and to succeed in realising our corporate vision. In doing this, we not only want to become more efficient but also to continuously improve the services we offer to clients, keep up with the times, bring in a young generation of managers and think about and develop tomorrow’s methods today.
Our goal is to use tomorrow’s methods to consolidate our position as a leader in product market research and continue to be a reliable and trustworthy partner for our clients.
We have been testing products for more than 50 years
Founding of the ipi Institut für Produktforschung und Information
Dieter Vogler, Horst Walter Dürr and Jochen Bernhard founded the ipi-Institut für Produktforschung und Information (Stuttgart) as a successor to ifW.
Moved to Esslingen, Röntgenstraße 1
Founding of Marktforschung P+B Mittag in Waiblingen
by Bärbel and Petter Mittag
Moved to Maybachstrasse in Waiblingen
takeover by Karl-Heinz Baumann
Change of the company name to MM-Research
Moved to Bahnhofstrasse in Waiblingen
Takeover of the MM-Research market research company by Karl-Heinz Baumann
and takeover of Quicktest Studio on Königstrasse
Shared website, common interface and shared slogan
Moved to Neckarstrasse 155 in Stuttgart
Since 2009, our company has been based in beautiful East Stuttgart, right next to the palace garden and the Stöckach underground station.
Introduction of the ipi Institut für Produkt-Markt-Forschung GmbH umbrella brand
Celebrated 50 years of ipi
The ipi Institute für Produkt-Markt-Forschung GmbH celebrated its 50th anniversary.
benefit from ipi EXPERTISE