IPI INSTITUTE FÜR PRODUKT-MARKT-FORSCHUNG

About us

At the ipi institutes we have been testing products for over 50 years, not just through believing in what we do but also through working in collaboration with you. We analyse, measure, compare, use and evaluate your products. Why? Because testing products is what we live for, and we always want to find the best possible solution for you.

TECHNICAL, OBJECTIVE & SUBJECTIVE

HOLISTIC PRODUCT TESTS

We perform technical testing in our own laboratories, which involves objective testing by our experts and subjective application testing with consumers. That way you can benefit from our USP: the dual testing approach. This approach provides you with a holistic picture of your product and/or a neutral, comparative overview of your products on the market. This will always be geared to your questions and all under one roof.

The IPI INSTITUTE Team

DECADES OF EXPERIENCE & INNOVATIVE IDEAS

Our team of experts combines decades of experience with young, innovative and creative ideas that are in tune with and sometimes even ahead of the times. “It’s all in the mix”, and not just in terms of age, gender and profession but also in methods and testing approaches. We start with qualitative studies on understanding, needs and acceptance as early as the ideas generation and conception phase. It only ends once a comparative product test or benchmark market test has been carried out to ascertain how the product stands up in the market environment.

We have a wide range of clients, including well-known manufacturers, start-ups, distributors, retailers and consumer organisations. Our clients are found in development, marketing or editorial departments.

Guido Lorch
Deputy Director & CoSTUMER RELATIONS

our vision

INNOVATIVE PRODUCT MARKET RESEARCH

You can count on the ipi institutes to be a competent and dynamic partner in innovative product market research. Our focus remains on your test product and the questions you want answered. We come up with the best possible test design by drawing on experience and methods that are resilient, valid and up to date. We conduct studies tailored individually and adapted to your questions, and ultimately provide meaningful results that take a comprehensive look at your product and truly help you on your journey.

Our vision is to optimise product research and market research for the future together with you!

our goal

DEVELOPING TOMORROW’S METHODS TODAY

We are continuously working to position ourselves for the years to come and to make the right decisions for our future – always remaining true to our motto: decide right!
We have also been using Hoshin Kanri since 2020 to help us out with that. Hoshin Kanri is a strategy for orienting ourselves with clarity and focus and to succeed in realising our corporate vision. In doing this, we not only want to become more efficient but also to continuously improve the services we offer to clients, keep up with the times, bring in a young generation of managers and think about and develop tomorrow’s methods today.

Our goal is to use tomorrow’s methods to consolidate our position as a leader in product market research and continue to be a reliable and trustworthy partner for our clients.

History

We have been testing products for more than 50 years

Request a customised proposal now and place your trust in over 50 years of experience – decide right!