How would your product be assessed when used on a regular basis? Does it deliver added value for your target group? Do customers understand the operating concept? To answer these and similar questions, we carry out physical application tests. The tests are either home use or studio tests, and are carried out either by consumers or alternatively by experts in the test laboratory.
performance, sensory perception, optics & use
we test the application of your products
Is your product on track to become a top seller or a slow mover? That will largely depend on how it looks, feels, smells or tastes. Whether it is a usability test, sensory assessment, performance or energy efficiency test or a visual sampling, tasting, haptic or acoustic assessment, with the ipi institutes you benefit both from the results of laboratory research as well as from comprehensive consumer surveys. This is how our experts make sure that you receive meaningful test results and a reliable market forecast.
how does an application test at the ipi institutes work?
as realistic as possible & under controlled conditions
In order to meet your needs and answer all your questions, we adopt an individual approach for your product in each application test. To do this, we analyse which of our test procedures with which group of people is most suitable to test your product as realistically as possible and under controlled conditions.
from experts in the lab to test subjects at home
overview of our application test
Home use tests carried out by test subjects (with live online observation where necessary)
Consumer tests in our consumer test studio (these tests can also be carried out on your premises on request)
Is a small sample sufficient or do you need input on a methodologically appropriate sample size? Single monadic or sequential monadic? Single or double determination? We will gladly advise you and provide objective, professional responses to any questions you may have.
Guido Lorch Deputy Director & CoSTUMER RELATIONS
What advantages can the ipi institutes offer you?
Our dual testing approach
For all-round comprehensive testing of your product, the laboratory tests and consumer tests at the ipi institutes work hand-in-hand. We call this the dual testing approach. While many institutes and laboratories only test for quality, function or durability, we can also run product tests with consumers on your product. Our wide range of thematic areas means that we are ideally positioned to provide support with decision-making. Our in-depth knowledge of each of these areas enables us to select the ideal test subjects and testing methods for your application test.
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