In our consumer test studio we put the product in the hands of your target group. As part of the application test, the test subjects use and evaluate the product under controlled conditions. Whether it is a concept, mock-up or prototype, regional, national or international, we will endeavour to conduct your market research study in a way that is specifically tailored to your needs.
THE DUAL TESTING APPROACH
IDEAL FOR YOUR MARKET RESEARCH THE IPI CONSUMER TEST STUDIO
The consumer test studio comprises the other half of our dual testing approach, and is what makes us a unique testing institute for product and market research. This way, we guarantee a holistic analysis of your products ranging from objective technical measurements to subjective consumer surveys adapted specifically to your needs. Beyond that, we excel in:
Modern Technical equipment
With our modern technical equipment, we are able to carry out consumer tests to the highest quality and obtain valid test results.
large pool of Product testers
The ipi consumer panel alone consists of over 7,000 consumer households, and can be expanded further with the dependable support of external cooperation partners.
excellent client support
We provide you with excellent support during every phase of your study. From the initial enquiry to evaluation and follow-up, we will be there for you every step of the way.
honest communication
We maintain honest, relevant communication with you. In doing this, we address your needs on an individual basis and will not conduct a study that we find unconvincing.
experienced employees
All our employees are experts with experience in their fields. They are passionate about research and approach each study with curiosity and delight.
common sense recruitment
When we recruit test subjects, our own standards require that the process is reliable, comprehensible and meaningful. You can rely on that.
MODERN EQUIPMENT & PROFESSIONAL RESOURCES
OUR CONSUMER TEST STUDIO DELIVERS RELIABLE RESULTS
To be able to handle the many and often very wide-ranging enquiries we receive both efficiently and reliably while using the correct methodology, it is essential to have the right facilities and professional tools. These facilities include refrigerator and freezer capacity, a fully equipped test kitchen, six identical washing machines, online survey workstations, audio and video technology and a modern focus group unit with a comfortable air-conditioned client lounge including observation facilities.
A test room of the ipi Institutes with mobile washbasin for razor tests.
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The ipi Institute client lounge with a view into the large group discussion room.
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The group discussion room of the ipi Institutes.
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The client lounge with one-way mirror for observing individual interviews or group discussions.
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The ipi Institute client lounge.
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The test kitchen of the ipi institutes.
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Conducting an application test of electric shavers in one of the ipi Institute’s test rooms.
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Conducting a group discussion at ipi with observation through the one-way mirror.
market research in Stuttgart
four individual test rooms with mobile washbasins
If you are looking for somewhere to conduct one-to-one interviews in a relaxed and professional setting, our four individual test rooms are the ideal choice. Each room is equipped with a mobile washbasin and mirror and provides the ideal opportunity for consumer testing, e.g. in personal care.
FOCUS GROUP UNIT WITH COMFORTABLE OBSERVATION ROOM & CLIENT LOUNGE
Our focus group unit, which includes an air-conditioned observation room with large one-way mirror, offers the ideal opportunity to watch your target group while they test your product in use.
Our spacious ipi Forum is located close to our test kitchen, and so offers the ideal environment for tastings and other testing purposes. We have no doubt that in our Forum, you and your test subjects will immediately feel comfortable to achieve the best results for your product test. Why are we so sure? We use it ourselves as an internal meeting point for all ipi employees.
In our test kitchen we test your products under realistic conditions. With two identical hobs and ovens as well as ample refrigeration and freezer capacity, this is the ideal place to test your products.
We can also integrate your own electrical appliances into our test kitchen, for example, for testing stoves, hobs or kitchen fittings to ensure they meet the requirements of your target group.
Six identical washing machines
Our range of state-of-the-art testing equipment also includes six identical washing machines designed specifically for consumer tests. With our technical equipment and experience, we guarantee that all tests are carried out with the highest precision and with a quality you can depend on.
We have our own test subject panel consisting of approximately 7,000 households in the Stuttgart metropolitan area, in addition to a Germany-wide partner network for field services and an international institute network. Backed by these resources, we are well-positioned to find exactly the right target group for your question. Our test subject pool consists of many different types of reliable people who we have been working with for several years. Recruiting outside our own panel of test subjects also enables us to recruit people from challenging target groups and to work to specific requirements (e.g. Sinus-Milieus).
The latest recording technology
With our modern digital recording facilities, we offer you the opportunity to observe your studies in the highest viewing quality. We provide full HD recording and full HD web streams that allow you to follow and analyse your studies in real time. This way, you will no longer miss any key findings and will always stay up to date.
In-house workshop
In our own workshop, our professional “tinkerers” develop tailored test setups for you on request. For example, this is where highly-specialised bespoke solutions are created for endurance testing.
We offer a range of extras and other services to ensure that your research projects run smoothly:
Technical equipment:
Simultaneous interpreting system
Full HD projector
Conference facilities
Digital recording facilities for full HD recordings and full HD web streams
Incentives for test subjects:
We offer various incentives to ensure that your test subjects are motivated and engaged.
Services for clients and test subjects:
Purchasing service
Catering for clients and test subjects
Parking spaces right by the Institute
Transcription service:
We offer a transcription service to ensure that you receive an accurate record of your data.
Data exchange platform:
We offer a secure platform for the exchange of study documents.
Live streaming:
We offer live streaming in outstanding quality at favourable terms.
Interpreting service:
We arrange and manage the use of simultaneous interpreters for your research projects.
Who can respond to your questions?
the right target group
We have our own consumer panel consisting of approximately 7,000 households in the Stuttgart metropolitan area, in addition to a Germany-wide partner network for field services and an international institute network. Backed by these resources, we are well-positioned to find exactly the right target group for your question. Our test subject pool consists of many different types of reliable people who we have been working with for several years. Recruiting outside our own consumer panel also enables us to recruit people from challenging target groups and to work to specific requirements (e.g. Sinus-Milieus).
“It’s very important for us that both our clients and the product testers are happy to come to us and feel comfortable. We believe that this is the only way to produce valid and relevant results.“
Matthias Stauer, Head of Market & Consumer Research
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