services & methods

Field Services

Market research is more than just dry numbers and data; most of all it is about direct contact with potential consumers. Even so, how do you go about finding the right test subjects and gathering high-quality data? As an experienced market research institute, we offer tailor-made solutions for your market research project. Our comprehensive field services team supports you in reaching the exact target group you need. This paves the way for successfully launching your products and services on the market.

A graphic symbol of a magnifying glass through which the silhouette of 2 people can be seen.

for greater decision-making certainty

tailor-made field services from ipi

We gather all the necessary information about your product or services in the target group which is relevant for you. Besides our field services themselves, we also offer a wealth of support services for your field survey. Do you need a service that is not just off the shelf? Talk it over with us! We develop customised field services which are individually tailored to your needs – ensuring you have the certainty you need when making decisions.

numbers say more than a thousand words

over 50 years of experience in field services


of experience

With over 50 years of market experience, field work has become second nature to us. With us as your field services provider you will find answers to your questions – locally, nationally and internationally.


data surveys
per year

You can rely on us for high quality data collection. Over 20,000 surveys, observations, interviews and tests conducted each and every year speaks for itself.



Our own pool of product testers consists of over 7,000 households in the Stuttgart metropolitan area alone. With a network of partners across Germany and an international network of institutions, this capacity is replicated many times over.

If you are looking for representative results, you have come to the right place. We have the organisational experience, the appropriate test environment and a substantial pool of test subjects to provide you with valuable insights.

Matthias Stauer
Head of Market & Consumer Research

what sets us apart from the rest?

the benefits when you decide to use ipi field services

We offer the highest standard in field services with all standard market research services. We always respond to your requirements and needs on an individual basis. If you decide to use the ipi Institute field services you can expect the following benefits:

  • Excellent advice and honest support.
  • Exemplary time management, even with tight schedules.
  • Reasonable response times to your queries and concerns.
  • We will keep you informed about your study with regular updates.

Benefit from ipi expertise

contact me

Request a customised proposal for field services and we will help you successfully bring your product to market – decide right!