Services & methods

home use xplorer

Look over the shoulder of your target group as they use your products lif(v)e…
…and understand what actually happens in everyday life! 0 % artificial = 100 % real!

What is the HOme use xplorer

“unscripted reality” – see, understand, implement

In purely scientific terms, this is a ‘non-participatory observation’, i.e. the observers do not interact with the test subject. The observation is ‘covert’, as the videos recorded and uploaded by the pre-installed camera are analysed promptly, but only afterwards.

This allows you to experience and comprehend what actually happens to your product in everyday life and to gain new insights in a clear, systematic and timely manner. = ‘Grounded Theory reverse’

our approach:

target-group specific, insight-driven

Recruitment according to your specifications
Placement of products directly in households
Recording technology installed and controlled by ipi
Application over a predetermined period
- Without ‘task list’
- Camera is switched on every time the product is used
- Videos are uploaded live to a cloud and
- Analysed promptly – while the test is still running
Video analysis is carried out according to the previously defined research questions
You will also receive informative short clips with the report

your benefit

insights that would otherwise lie hidden
discover problems before others do

Unterschiedliche Videosequenzen von der Anwendung einer Küchenmaschine

Get explanations for the previously ‘inexplicable’

Now you can understand reviews that you were previously unable to comprehend, thanks to real test conditions instead of an artificial situation.

Get explanations for the previously ‘inexplicable’

Now you can understand reviews that you were previously unable to comprehend, thanks to real test conditions instead of an artificial situation.

Answers to questions initially not asked

Thanks to the unaffected application and the video footage, insights can also be gained that were not originally on the agenda. Because of flexible coding, all will be documented.

Answers to questions initially not asked

Thanks to the unaffected application and the video footage, insights can also be gained that were not originally on the agenda. Because of flexible coding, all will be documented.

Insights like never before

No ‘scripted reality’, but the ‘naked truth’ – See all possible and impossible use of your product and get clips regarding specific application situations; e.g. ‘kneading’

Insights like never before

No ‘scripted reality’, but the ‘naked truth’ – See all possible and impossible use of your product and get clips regarding specific application situations; e.g. ‘kneading’

Step by step analysis

Video analysis coded into single handling steps; e.g. ‘lifting’

Step by step analysis

Video analysis coded into single handling steps; e.g. ‘lifting’

Let ‘real life’ convince you

Pictures say more than 1,000 words → Learn about every problem, no matter how small and receive meaningful short videos that speak for themselves and serve you as convincing arguments.

Let ‘real life’ convince you

Pictures say more than 1,000 words → Learn about every problem, no matter how small and receive meaningful short videos that speak for themselves and serve you as convincing arguments.

Benefit from our expertise