unique!
Laboratory tests,
consumer tests, and
consumer surveys
from a single source.
Cross-
industry-
expertise
ipi: Product market research
for household and kitchen appliances,
domestic engineering articles,
drugstore and personal care products
for household and kitchen appliances,
domestic engineering articles,
drugstore and personal care products
Household and kitchen appliances 
Our tests accurately determine how good your household appliances really are.
When it comes to testing household and kitchen appliances
for preparing and storing food, leading manufacturers
rely on the experience and know-how of ipi.
And the success we achieve confirms that. Decide right!
for preparing and storing food, leading manufacturers
rely on the experience and know-how of ipi.
And the success we achieve confirms that. Decide right!
Personal care 
Our personal care product tests take all consumer requirements
Our personal care product tests take all consumer requirements
into account - Europe-wide!
Many personal care products are subjected to consumer tests in the form of home use or studio tests. Such tests frequently present a logistical and organizational challenge, however, and cannot be carried out in any
laboratory. This is why leading manufacturers come to ipi. Decide right!
Domestic engineering 
Our customers "see the light" when a product test
Our customers "see the light" when a product test
is carried out at ipi.
Product tests for domestic engineering articles such as
lamps, lighting fixtures, or air-conditioning units require a high level
of technical expertise in addition to the right testing environment.
This is why many leading manufacturers come to ipi. Decide right!
lamps, lighting fixtures, or air-conditioning units require a high level
of technical expertise in addition to the right testing environment.
This is why many leading manufacturers come to ipi. Decide right!
Drugstore products 
Drugstore products
are tested using all the senses at ipi.
Drugstore products
are tested using all the senses at ipi.
Testing drugstore products necessitates
recruiting the right testers and employing a high level of
professionalism in organizing and conducting test exercises.
ipi delivers by providing regional, national,
and international feedback. Decide right!
recruiting the right testers and employing a high level of
professionalism in organizing and conducting test exercises.
ipi delivers by providing regional, national,
and international feedback. Decide right!
Top-
level-
performance
ipi: Full-service product market research,
from designing surveys to recommending
a strategic course of action
from designing surveys to recommending
a strategic course of action
Performance tests 
Our performance tests show
Our performance tests show
how practical your products
really are.
To ensure that you launch your products successfully, ipi conducts usability tests to assess the functionality, handling, durability, energy efficiency, and safety of your product. Decide right!
Claim tests 
Our claim tests allow you to integrate solid, undisputable facts
Our claim tests allow you to integrate solid, undisputable facts
in your marketing campaign!
Right before series production starts, the focus turns to designing the perfect package that includes
a compelling message to attract buyers. Our claim tests back your message by
providing the hard evidence you need. Decide right!
Standards tests 
Our standards tests show you
Our standards tests show you
how you can further improve your products. Guaranteed!
Be it national or international standards, internal testing standards, or ipi's own performance criteria: many products must comply with a host of guidelines and regulations. Determining whether a product meets the standards that apply in the respective consumer market is something ipi is known for. Decide right!
Test and survey design 
Our test and survey design program allows you to benefit from our know-how and expertise.
Almost every survey we design is unique as is the approach we adopt for it. For decades, ipi has been devising well-orchestrated and customized concepts. We start by reviewing your needs and analyzing briefings, then devise clever test and survey exercises that are also affordable. Decide right!
Analysis
Our analyses provide you with
Our analyses provide you with
the insight you are looking for.
Some customers only require the raw test results, while others need graphic depictions or presentations and a recommended course of action. Try us out! ipi caters to both groups equally well. Decide right!
Field service
Our field services encompass regional, international
and
Our field services encompass regional, international
and
global scopes.
Field work requires a high level of organizational talent
as well as a representative number of testers who come
from many different backgrounds. If you are in need of
quality results, look no further than ipi. Decide right!
as well as a representative number of testers who come
from many different backgrounds. If you are in need of
quality results, look no further than ipi. Decide right!
Test-
method-
diversity
ipi: Laboratory and consumer
tests from a single source, objective
measurements, subjective
assessments, and a wide variety
of consumer surveys on offer
tests from a single source, objective
measurements, subjective
assessments, and a wide variety
of consumer surveys on offer
User-oriented
Application tests at ipi are realistic and clever like no other.
National and international consumer organizations place
their trust in the credibility of our long-term home use tests
and expedited studio tests. Be it randomly chosen testers
or experts picked for the test: ipi will set up the optimal
parameters based on your requirements and product specifics.
Decide right!
their trust in the credibility of our long-term home use tests
and expedited studio tests. Be it randomly chosen testers
or experts picked for the test: ipi will set up the optimal
parameters based on your requirements and product specifics.
Decide right!
Physical
Practical relevance is at the top of our list when it comes to taking physical measurements.
Practical relevance is at the top of our list when it comes to taking physical measurements.
Need to know how your product performs with respect to energy
consumption, thermal response, cycle time, or application force?
Then look no further than ipi! After all, we have been successfully
conducting physical measurements for over 40 years. Decide right!
consumption, thermal response, cycle time, or application force?
Then look no further than ipi! After all, we have been successfully
conducting physical measurements for over 40 years. Decide right!
Sensory
We have developed a sixth
We have developed a sixth
sense for sensory tests.
And acquired a great deal of
expertise in the process.
What tempts your target group? What is currently in demand? What trends can be observed? Sensory tests require detailed subject knowledge, a suitable environment, and of course the right testers. This constellation is exactly what ipi is known for. Decide right!
Qualitative
Our qualitative surveys answer the 'why' question.
Our qualitative surveys answer the 'why' question.
Consumer survey or expert consultation? Online or offline? Focus groups or in-depth interviews? To understand the 'why', or motivation behind the numbers, ipi offers a variety of qualitative methods. Decide right!
Quantitative
Quantitative surveys help our customers see into the minds
Quantitative surveys help our customers see into the minds
of mainstream individuals.
To quantify the requirements of a market,
ipi organizes and applies a large number of
quantitative survey methods. If you need to
know what a market thinks about your product,
ipi is your first address. Decide right!
ipi organizes and applies a large number of
quantitative survey methods. If you need to
know what a market thinks about your product,
ipi is your first address. Decide right!
High-quality-
laboratory-
equipment
ipi: Product laboratories,
test studio, 10,000 test
households and
online community
test studio, 10,000 test
households and
online community
Product laboratories
Our product laboratory
Our product laboratory
personnel works to meet
your specific requirements.
Are you in need of an A/C testing station or laboratory for electrical safety? How about a laboratory with washing and cleaning equipment or an endurance testing station? Every product test places a specific set of requirements on a laboratory. ipi ensures that all of your application requirements are met. Decide right!
Test studio
Your products meet the right consumers in our test studio.
Do you need separable test areas or a larger room for focus groups? What about the latest in transmission technology or face-to-face interviews? We also have taste testing areas, in-house shower stalls, washing machines, and cooking facilities!
The ipi consumer test studio and product research center
can cater to any and all requirements. Decide right!
The ipi consumer test studio and product research center
can cater to any and all requirements. Decide right!
Panel
Our panel impresses
Our panel impresses
in numbers and the
quality of their work.
Every test comes with its own set of requirements in the
way a product or service must be tested and how frequently
the tests must be carried out. With 10,000 test households
available, our comprehensive pool of testers make ipi
the one-stop shop for all of your testing needs. Decide right!
way a product or service must be tested and how frequently
the tests must be carried out. With 10,000 test households
available, our comprehensive pool of testers make ipi
the one-stop shop for all of your testing needs. Decide right!